As part of a new product launch, the TerraFix brochure was printed and distributed at tradeshow, then later made available as digital download. The product enables disparate users straddling industry, science and government to integrate GPS and weather data with advanced targeting calculations.
As graphic designer, my key challenge was to convey a complex product offering with straight-forward visuals that instantly made sense. I solicited bids from print vendors, and created press-ready production files. I also lead the product-naming endeavor, providing an exhaustive list of researched options.
It's surprising how much attention went into the brochure's cover photo. It looks simple enough. But for a hand holding one device, I browsed hand-model catalogs, interviewed photographers, secured three different shirt sleeves, then finessed finger-position and lighting in the studio.