This icon was developed for a mobile app designed to deliver high-quality aiming solutions. Users input ballistics-related data, and the app performs complex calculations returning measured guidance for desired impact points.
I designed and produced this app icon for installation on multiple devices, including mobile phones and tablets. Simultaneously, the icon design set the basis for the product’s visual identity.
Good icons communicate function and personality in a split-second glance. Better icons attract and retain attention of consumers browsing through app stores. After conducting an extensive inventory of competitors, I crafted an icon to match the app's best-in-class market positioning.